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The International Spa Heritage Festival will run from 9th to 10th September 2024 in Saratoga

International Spa Heritage Festival
Saratoga Spa State Park (NY), USA
October 9-10, 2024

The “International Spa Heritage Festival” is part of the Centennial Celebration for the 100-year anniversary of the New York State Park System. It will celebrate the spa heritage of the Saratoga Spa State Park in Saratoga Springs and aim to position them as a premier health and wellness destination.

Together with the European Historic Thermal Towns Association (EHTTA) a broad programme is being organised: The “European Spa Heritage Conference” on October 9 followed by a community festival. On October 10 it is all about European thermal destinations and tourism, promoting the heritage and culture, wellbeing and health touristic offers.

The highlight on that day will be the first event of the “Bathrobe Addicts” in the USA: Join the European Thermal Destinations in their signature event, a leisurely stroll through Saratoga Spa State Park in their bathrobes! Join us for this exciting event starting at 2 p.m. in front of the Gideon Putnam Hotel !

A REGISTERED BRAND
BY LA ROUTE DES VILLES D’EAUX DU MASSIF CENTRAL

“Les Accros du Peignoir” was created to boost the image and attractiveness of thermal spas, rolling out new media codes and practices (unconventional, modern, confident, relaxed) designed to erase stereotypes and combat prejudice, thus making it easier to attract new, complementary clients.

La Route des Villes d’Eaux du Massif Central is an association of 17 spa towns in the Massif central area (Vichy, La Bourboule, Le Mont-Dore, Châtel-Guyon, Royat-Chamalières, etc.) with a three-fold statutory objective: change the public perception of spa towns, promote their special features and make them more attractive.

With the support of its hundreds of partners, all involved in the running of thermal spas (municipalities, thermal spas, tourist information centres, hotels, associations, etc.), our association has been promoting the tourist potential of its member communes (thermal spa heritage, preserved natural landscapes, wellness therapies and modern-day health care, etc.) for 25 years already.

In 2016, La Route des Villes d’Eaux du Massif Central launched an innovative marketing approach aimed at presenting the spa towns in a more holistic manner (balneology, wellness, leisure, heritage, etc.) – modifying the message and the communication codes in order to attract new prospects and new clients and also to rejuvenate the image of the spa towns.

The Pitch

They have visited any number of spas. They are now completely “hooked” and go everywhere in their bathrobe.

Whether in the spa resort, back in their own home or in any manner of real-life situations, however incongruous and eyebrow raising, these individuals find themselves caught in the heavenly spiral of the bathrobe.

Step-by-step, the phenomenon is set to cast its spell, rolling out like a “wave of wellness”, becoming the recognised emblem of thermal spas in the Massif central.

Where did the idea of the “Peignoir” come from?

The Peignoir (bathrobe) is the one feature common to all visits and experiences to spa towns,

It is the standard bearer of the quality of the spa visit and the perfect symbol of well-being

It wraps you in a warm, soft embrace, a protective cocoon that epitomises the slow life outlook, inner healing and renewal, taking care of oneself, the peace and tranquillity embodied by its core values…

Using these tools and initiatives (a travel journal designed as a handbook for bathrobe wearers, design and distribution of a group exhibition, filming and broadcasting of a 4-film mini-series, creation of derivative products [totebag, postcards, colourings, tattoos, stickers, pins, ecocup, etc.], creation of a multimedia platform featuring the “Accros du Peignoir” www.lesaccrosdupeignoir.com, gatherings, etc.), the Association federates an “Accros du Peignoir” community, both virtual and physical, made up of people who take the time to enjoy life, to slow down, calm down, relax, have fun, treat themselves, take a nice walk, meditate, daydream and for whom spreading this lifestyle message has become their philosophy of life.

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Discover the “Bathrobe addicts” stays, weekends and short stays designed to relax, take the time to rest while combining environmental experience and well-being

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